Sales Summit 2025: Scaling New Hights

This event is now full.

Hit the slopes with us at our 2025 Sales Summit! Join fellow sales champions as we carve out strategies for success, taking our team to new heights as we navigate this year’s sales terrain together.

Please note, registration for the Sales Summit has now closed. If you are a new starter and would like to attend, please speak to your line manager. If you have already registered for Aprés Ski and are in the Sales team, you will be automatically registered for the Summit.

Date

21 November 2025

Time

13:00 to 17:00

Location

Doubletree by Hilton Brighton Metropole

Dress Code

Business Smart

Agenda

13:00 – 13:15

ARRIVAL & BASECAMP

Grab a coffee, catch up with the crew, and get ready for the climb ahead!

Plus: A 3-minute highlight reel of our biggest wins this year

13:15 – 14:00

BASECAMP: WHERE ARE WE GOING?

Welcome to the Mountain

Speakers:Neil Hall (CEO) & Rhys Bailey (CRO)

The view from the top: Focus Group’s vision for 2026 and beyond. We’ll talk strategy, ambition, and what it takes to reach the summit together. Brought to you by Cloudflare (they’re buying the drinks later, so listen up!)

14:00 – 14:15

Sponsor Spotlight: Giacom

Speaker: Nathan Marke

How we’re helping UK SMEs become trusted advisors and scale new heights together.

14:15 – 14:45

THE CLIMB: WHAT’S IN OUR BACKPACK?

Product Highlights

Speakers: Ross Clinch, Matt Jones & Laurence Glen

The tools that’ll get us to the summit:

CX & AI innovations
New service propositions
Everything you need to win with the full Focus proposition

14:45 – 15:00

REFRESH & RECHARGE

Stretch your legs, grab a snack, compare notes.

15:00 – 15:30

THE PATH: HOW WE GET THERE

Panel Discussion: Climbing Together

Moderator: Vicki Rishbeth

Panel: Wesley McGovern, Dan Ellis, Matt Hill & Keane Beaken

The real talk:

Why our structure works for you
Regional & product wins worth celebrating
What customers are actually asking for (and how we’re delivering)
Building bridges with ops teams – because we’re all roped together on this climb

15:30 – 15:45

YOU: WHAT WE NEED FROM YOU

Leading from the Front

Speakers: Katie Williams, Dean Burgin & Brian Lodge

How leadership is showing up for the climb:

Commitments we’re making
Tools you’ll get (hello, sales enablement!)
Career pathways – your route to the top

15:45 – 16:00

Open Mic with Neil & Rhys

Ask anything – they’ll tackle your questions live.

16:00 – 16:45

KEYNOTE: Special Guest

“Lessons from Everest”

40 minutes of inspiration from someone who’s literally been to the top of the world, plus 5 minutes for your questions.

16:45 – 17:00

SUMMIT SEND-OFF

Speakers: Rhys Bailey & Neil Hall

Final reflections, key takeaways, and sending you off ready to crush year-end and tackle 2026.

Thank you to our sponsors

Watch the 2024 highlights:

Overview

Our event unfolds with a welcome and trading update from Wesley McGovern and Dan Ellis, and impactful insights from our stellar sales leaders, followed by product leaders unveiling key opportunities for the year ahead.

Gamma’s Managing Director, Daryl Pile, will join us to present a comprehensive analysis of the current market. Pragma’s Will Morey, gives us an exclusive introduction into their new offering, Contact Centre, delving into the intricacies of this transformative feature.

The apex of our summit arrives with Giacom’s COO, Nathan Marke, as he explores SMB customer’s wallet share, navigating the reseller to MSP transition, and maximising sales with the Microsoft stack. Discover the power within different licensing features, including Intune and the much-hyped Co-Pilot, adding a new dimension to your strategic toolkit.

This summit promises an immersive day of invaluable insights and high-level networking!

*Please note, this event is now full.

Professional Headshots

With Franklin & Bailey

Get yourself ready for social selling as your profile gets a makeover with a professional LinkedIn headshot. Gareth and his team will be providing a quick turnaround on portraits for all salespeople, ready to be uploaded on Monday.

Session 1: 10:30 – 11:30 (Priority for North teams)
Session 2: 11:30 – 12:45 (Priority for South teams)
Session 3: 15:30 – 16:30 (Priority for Central, South West teams & sponsors)

The team will be set up in the Gloucester Suite, accessible via the Regency Suite.

Slots will be a tight 2 minutes, please ensure you arrive promptly.

Important Sales Summit information

Meeting Room: Regency Suite
DoubleTree by Hilton Brighton Metropole
Kings Road
Brighton
East Sussex
BN1 2FU

Drinks and refreshments will be provided throughout the Sales Summit.

Complimentary wifi via the Hilton Honour’s portal:

Network: HILTON HONOURS (select ‘I have a code’)
Password: VIP

Parking at the Hilton is available on a first come, first serve basis. If you are driving to the Sales Summit and parking during the day please use the following £15 parking code: BJWYB

If you are parking your car overnight, you can park for £27 per 24 hours using code- BZKYP

There are also several NCP’s close to the hotel and taxi/Uber services are readily available.

For those of you staying overnight at the Hilton, please check your luggage at reception and it will be stored securely until your room is ready.

The Hilton’s Living Well facilities will be available for those that wish to freshen up, this includes the pool, sauna, steam room and showers (towels available onsite) and spa. Spa treatments will need to be pre-booked directly with the hotel spa and costs will not be covered by Focus Group.

Agenda

10:30 – 12:30

LinkedIn Headshots – North & South Teams